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Tapping into a New Brunswick Tradition

It’s sticky season—and you know what that means! Delicious craft beer infused with local maple syrup.

Maple Syrup Production in our Province

Did you know New Brunswick is the third largest maple producer in the world? According to Maple Syrup NB, our province produces over THREE MILLION kilograms of maple syrup annually.

March is maple syrup month in New Brunswick. As the temperature begins to rise, sap starts to flow within the many maple trees growing in our forests. After the trees are tapped, it’s not long before Tree Hugger Maple Brown starts to flow from the taps at Grimross Brewing.

The Sweet Stuff: Tree Hugger Maple Brown Ale

Proudly made in Fredericton, New Brunswick, Tree Hugger Maple Brown is brewed but once a year—making it highly anticipated among craft beer lovers. We promise it’s worth the wait!

To perfect this seasonal recipe, Grimross uses 100% local maple syrup from Tree Hugger Maples, which is located in New Denmark, N.B. They transform the raw tree sap into pure maple syrup, and the brewers at Grimross Brewing added nearly a hundred litres of it into our beer.

Tree Hugger Maple Brown weighs in at 5.5% and 14 IBU. The sugars of the syrup contribute to the overall alcohol content. The result is a smooth, light brown ale with a hint of maple and a malty finish.

‘Tap into N.B.’ Tourism Initiative

To support the launch of Tree Hugger Maple Brown, Grimross Brewing is participating in the ‘Tap into N.B.’ tourism initiative. Mmm, so #Maplelicious!

The goal of ‘Tap into N.B.’ is to simultaneously promote the maple syrup industry and N.B.’s booming craft beer scene. While the campaign hopes to attract people from out of province, its main objective is to encourage New Brunswickers to be tourists within our own province. The program is founded on the community principle of locals helping locals. Although it has evolved over time, Grimross has been involved for several years.

Embrace sticky season with this decadent spring brew! Come treat yourself to a pint—or pick up some to take home. Tree Hugger Maple Brown will be available in six-packs and single 12 oz. cans at the Grimross brewtique beginning Friday, February 28, 2020. You can also find this tasty treat at ANBLs around the province, as well as select bars and restaurants. While quantities last!

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